Client under NDA · Jewelry e-commerce
A jewelry brand with a full store and no tech team of its own
Anahata Jewelry is a jewelry brand. I am its technical partner: I built the Shopify store and run the CMS, CRM and backend automation behind it day to day.
- Client
- Anahata Jewelry
- Industry
- Jewelry e-commerce
- Services
- E‑commerce, Shopify, Automation
products in the catalog, imported from the Shopify export
product variants
product photos in the catalog
from order tracking to WhatsApp support
The challenge
The brand needed a store and the daily operations behind it, without a tech team of its own. Customers had to find a piece, choose a variant, pay and follow their order, and the brand had to keep content, customers and social channels running.
My approach
I took the whole technical side, not just the shop. The storefront runs on Shopify. Behind it sit the CMS, the CRM and the automations that run the brand day to day. Next to it I am building a backend that can replace Shopify, so the store does not have to depend on Shopify.
A jewelry brand does not need its own tech team. It needs one technical partner who owns the whole stack.
What I did
01
Storefront
A full Shopify storefront with a category-filter explore flow. Product pages show variant swatches and live pricing, so a customer sees the right price for the piece they picked.
- Shopify theme in Liquid, JavaScript and CSS
- Explore flow with category filters
- Variant swatches and live pricing
02
Orders and support
After checkout, customers follow their order on a tracking timeline. If something is unclear, one tap opens WhatsApp support from the same page.
- Order-tracking timeline
- One-tap WhatsApp support
- Telegram alert for every new chat
- Social automation on the Zernio API
03
Own backend, in progress
A FastAPI backend that can replace Shopify, at version 0 and not switched on yet. It serves the storefront pages and a Shopify-compatible JSON API, stores product photos itself and takes payment through Stripe Checkout.
- Home, collection, product, search, cart and order pages
- Stripe webhook marks orders paid and updates stock
- Admin API for products, inventory and orders
- Catalog imported: 39 products, 52 variants, 175 photos
Inside the product
Anahata Jewelry
Results
- 01The brand sells through a full Shopify store with a filterable catalog and live variant pricing
- 02Customers follow every order on a timeline and reach WhatsApp support in one tap
- 03The CMS, CRM and automations behind the store run day to day
- 04A backend that can replace Shopify is in progress, with the full catalog already imported
Built with
- Storefront
- Shopify · Liquid · JavaScript · TypeScript
- Backend (v0)
- FastAPI · SQLAlchemy · Postgres-ready · Stripe Checkout
- Automation
- Zernio API · Telegram
- Content
- Claude Code skill for Instagram carousels
Next case · B2B SaaS company
AI lead scoring for sponsored LinkedIn posts
Let's talk
Have a system that needs to work in production?
Tell me what you want to automate or personalize, and what data you already have. I'll reply with how I would approach it.